By Deborah J. Terry,Michael A. Hogg

the explanations why humans don't continuously act in accord with their attitudes has been the focal point of a lot social mental examine, as have the standards that account for why humans switch their attitudes and are persuaded via such affects because the media. there's robust aid for the view that attitude-behavior consistency and persuasion can't be good understood regardless of the broader social context within which we are living. even though attitudes are held by means of participants, they're social items to the level that they're motivated via social norms and the expectancies of others. This publication brings jointly a global crew of researchers discussing inner most and public selves and their interplay via attitudes and behaviour. the consequences of the social context on attitude-behavior kin and persuasion is the relevant subject matter of this ebook, which--in its mix of theoretical exposition, critique, and empirical research--should be of curiosity to either easy and utilized social psychologists.

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